Inicio / Estudios:Puerto Vallarta

Impacto Económico del Tiempo Compartido por Localidad:
Puerto Vallarta

RESORT TIMESHARING IN PUERTO VALLARTA:
INDUSTRY SIZE, MARKET CHARACTERISTICS,
AND ECONOMIC IMPACTS

Prepared for:
ADEPROTUR
(Asociación de Desarrolladores y Promotores
Turisticos de Tiempo Compartido A.C.)

Prepared by:
Ragatz Associates
With significant assistance from:
ECONorthwest
Interval International
RCI

March 2004

KEY FINDINGS

Industry Size

• As of July 2003…
  • The timeshare industry in Puerto Vallarta includes 59 operational resorts, with about 5,600
    timeshare units.
  • Some 105,000 households hold memberships in about 179,00 timeshare weeks or the
    equivalent in points.
• During calendar 2002…
  • Developers sold about $160 million in timeshare interests in Puerto Vallarta.
  • Fully 94.3% of dollar volume, and 83.5% of all interests acquired during the year represented
    timeshares purchased new from developers.
  • Consumer-to-consumer resales totaled about $9.7 million.

Timeshare Purchases

• On average, consumers paid $10,400 per week of annual use, or the equivalent in points, for
  timeshares purchased from developers during 2002.
• The most important purchase motivations include: (1) certainty of quality accommodations; (2)
  liking the physical product, including resort, amenities, and/or unit; and (3) the location of the
  resort.
• The most frequently cited purchase hesitation is possible future maintenance fee increases.
• Staying at the resort during an exchange vacation is the most important marketing channel,
  accounting for 34.8% of purchases. Off-premises contact (OPC) is second most important, at
  28.0% of purchases.
• Two-thirds of Puerto Vallarta timeshare members live in the United States (64.0%), another 22.0%
  are from Mexico, and 12.0% are from Canada.

Consumer Benefits

• Fully 77.9% of households that have had Puerto Vallarta timeshares for more than one year are
  satisfied with their membership.
• 71.0% say timeshare membership has increased the degree to which they look forward to
  vacations, 68.5% believe it has increased their learning experiences, and 62.7% say it has increased
  the amount of time they spend on vacations.
• 13.8% of timeshare members express interest in buying more time in Puerto Vallarta – about
  14,500 households. Another 23.4% of all timeshare members indicate interest in buying more time
  in another resort area – about 24,500 households.

Community Benefits And Economic Impacts

• Timeshare units represent more than one-third (36.8%) of the combined hotel and timeshare units
  in Puerto Vallarta.
• Because timeshare occupancy rates are higher than hotel occupancy rates, timeshares generate an
  estimated 42.4% of total occupied nights in Puerto Vallarta.
• Visitation to Puerto Vallarta increases 185% for a household once a timeshare is purchased. It
  increases 255% for U.S. households. This holds substantial benefits for the area by increasing total
  visitation and stabilizing repeat visitation. These figures do not account for additional visitation by
  guests of the timeshare members.
• On average, timeshare travel parties to Puerto Vallarta spend $1,935 in the local community during
  their vacation, or $215 per day. Direct expenditures by timeshare members and their guests while
  on timeshare vacations totals $263 million annually. Once indirect and induced impacts are
  included, total output stimulated by this spending is over $448 million, generating some 29,900
  full-time equivalent jobs.
• Timeshare guests spend much more than average Puerto Vallarta tourists for non-lodging goods
  and services – about $55 per person per day versus $31.
• Puerto Vallarta timeshare members spend an average of $357 each year, per week of timeshare, to
  operate and maintain their resorts. Therefore, total spending of this type is $64 million annually,
  directly employing some 6,400 full-time equivalent employees in resort maintenance and
  operations. When indirect and induced impacts are included, the total equals about 10,000 jobs.
• Timeshare construction spending in Puerto Vallarta totals about $31 million annually. As this
  spending reverberates through the economy, it stimulates a total of $69 million in total economic
  output, directly generating 1,600 full-time equivalent jobs, or 3,900 jobs if indirect and induced
  impacts are included.
• Timeshare sales and marketing expenditures by developers totals some $69 million annually. It
  stimulates $125 million in total economic output if indirect and induced impacts are included,
  directly employing 3,700 either within companies or among suppliers, or 7,400 jobs when indirect
  and induced impacts are included.
• The Puerto Vallarta timeshare industry is responsible for an estimated $760 million in total
  economic output, $479 million in income, and 51,200 full-time equivalent jobs, when the direct,
  indirect, and induced impacts of timeshare construction, sales and marketing, operations and
  maintenance, and visitor spending are combined.

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