Inicio / Estudios:Los Cabos

Impacto Económico del Tiempo Compartido por Localidad:
Los Cabos

RESORT TIMESHARING IN LOS CABOS:
INDUSTRY SIZE, MARKET CHARACTERISTICS,
AND ECONOMIC IMPACTS

Prepared for:
ASUDESTICO
(Asociación Sudcalifornia de Desarrolladores de
Tiempo Compartido)

Prepared by:
Ragatz Associates
With significant assistance from:
ECONorthwest
Interval International
RCI

March 2004

Introduction

The objective of this study is to describe the resort timeshare industry in Los Cabos. As such, this report is divided into the following four topical areas:

• Size of the Los Cabos timeshare industry, including such factors as number of resorts, number of timeshare units, number of members and intervals held, and annual sales volume.
• Recent purchases of timeshares in Los Cabos, including product characteristics, motivations and hesitations about purchasing, perceptions of the purchase experience, and characteristics of buyers.
• Consumer benefits from timeshare membership, as related by consumers themselves, including overall satisfaction, impacts on key characteristics of members’ lives, and interest in purchasing
  additional timeshares.
• Community benefits and economic impacts of timesharing, including characteristics of timeshare members as a whole; how timeshare membership affects the frequency of visits, length of stay, and travel party size; occupancy rates; expenditures while vacationing in the resort area; and the total economic impacts as timeshare spending reverberates through the Los Cabos economy.

The text of this report and the accompanying tables and graphs describe the issues typically of interest to most users of this type of data. However, readers seeking more complete information than presented in the body of the report may wish to refer to the more detailed information presented in the appendices. Appendix A provides a complete set of tables presenting findings from the survey of households who purchased timeshares during the year prior to the survey, focusing on the current market for timeshares. Appendix B provides complete data from the survey of households who have had timeshares for a year or longer, focusing on issues such as satisfaction, usage, and expenditures.

All currency figures referenced in this report are in U.S. dollars, the currency most widely used by the Mexico timeshare industry due to the predominance of North American buyers/members, unless otherwise noted.

 

Methodology

Findings presented in this report are based on four primary research methodologies, as follows:

Survey of Timeshare Resorts and Companies

The data presented in the chapter “Industry Size” was derived primarily from surveys of timeshare resorts and timeshare development companies operating in Los Cabos. The survey questionnaires were distributed during May 2003. A total of 23 completed surveys were returned by July 2003, representing responses from 76% of resorts in Los Cabos. Data provided by the resorts was supplemented with findings from the RCI Mexico database, the Ragatz Associates worldwide resort database, and other sources.

Survey of Recent Timeshare Purchasers

Data presented in the chapter “Timeshare Purchases: A Profile Of Recent Activity” was obtained primarily through random samples of Resort Condominiums International (RCI) and Interval International (II) members who acquired a timeshare located in Los Cabos during the period between December 2001 and November 2002. Questionnaires were mailed and e-mail notifications sent out at various times during 2003. A total of 1,067 responses were obtained. A full set of data tables from this survey is presented in Appendix A. Findings are properly weighted to reflect the true proportions of purchasers who live in Mexico versus the United States, and who belong to RCI versus II affiliated resorts.

Note that there were very few from this survey who reside in Mexico, due to the small size of the domestic market for Los Cabos. Therefore, a few key findings specific to Mexico residents who bought in Los Cabos are presented in the text, but other data tables are not provided.

Survey of Experienced Timeshare Members

Most of the data in the chapters entitled “The Consumer Benefits Of Resort Timesharing” and “The Community Benefits Of Resort Timesharing” was obtained through a survey based on a random sample of Resort Condominiums International (RCI) and Interval International (II) members who had timeshares located in Los Cabos for a least one year prior to December 2002. Only the responses of those who confirmed such memberships were utilized in the study. Questionnaires were mailed and e-mail notifications sent out at various times during 2003. A total of 937 responses were obtained.

Full data tables from this survey are presented in Appendix B. Findings are properly weighted to reflect the true proportions of purchasers who live in Mexico versus the United States, and who belong to RCI versus II affiliated resorts.

Economic Impact Model

To estimate the overall economic impacts of resort timeshares in Los Cabos, an economic inputoutput model was built from the input-output table for Mexico from the Michigan Model of World
Production and Trade, developed by the University of Michigan1. Direct economic impacts were estimated from information provided by resort developers/operators and from consumer data, obtained through the surveys described above. Multipliers from the input-output model were applied to the direct impacts to obtain estimates of indirect and induced impacts.

Reference To Past Studies

At several points in the narrative comparisons are made with results from other current and previous studies of timesharing in Mexico, including the following:

• Resort Timesharing In Mexico: Industry Size, Market Characteristics, And Economic Impacts,
  conducted by Ragatz Associates with assistance from ECO Northwest, Interval International, and
  RCI on behalf of AMDETUR, March 2004.
• The Resort Timeshare Industry In Mexico, 1998, conducted by Ragatz Associates on behalf of
  AMDETUR, May 1999.
• The Los Cabos Timeshare Industry: Description And Economic Impacts, conducted by Steven
  Miner Research & Appraisal on behalf of ASUDESTICO, January 1997.
• The Resort Timeshare Industry In Mexico, 1993, conducted by Ragatz Associates, published by
  the International Timeshare Foundation, July 1993.

 

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