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Impacto Económico del Tiempo Compartido por Localidad:
Cancún

RESORT TIMESHARING IN QUINTANA ROO:
INDUSTRY SIZE, MARKET CHARACTERISTICS,
AND ECONOMIC IMPACTS

Prepared for:
ACLUVAQ
(Asociación de Clubs Vacacionales de Quintana Roo, A.C.)

Prepared by:
Ragatz Associates
With significant assistance from:
ECONorthwest
Interval International
RCI

March 2004

KEY FINDINGS

Industry Size

• As of July 2003…
  • The Quintana Roo timeshare industry includes 90 operational resorts, with about 10,900
    timeshare units.
  • About 297,000 households hold memberships in about 445,00 timeshare weeks or the
    equivalent in points.
• During calendar 2002…
  • Developers sold about $554 million in timeshare interests in Quintana Roo.
  • Some 97.1% of dollar volume, and 84.4% of all interests acquired during the year represented
    timeshares purchased new from developers.
  • Consumer-to-consumer resales totaled about $16.3 million.

Timeshare Purchases

• On average, consumers paid $10,900 per week of annual use, or the equivalent in points, for
  Quintana Roo timeshares purchased from developers during 2002.
• The most important purchase motivations include: (1) liking the physical product, including resort,
  amenities, and/or unit; (2) certainty of quality accommodations; and (3) the overall flexibility of the
  product.
• The most frequently cited purchase hesitation is possible future maintenance fee increases.
• Off-premises contact (OPC) is the most important marketing channel, accounting for 38.7% of
  purchases. Staying at the resort during an exchange vacation is second most important, at 28.4% of
  purchases.
• The vast majority of Quintana Roo timeshare members live in the United States (69.0%), Mexico
  (16.0%) or Canada (9.0%).

Consumer Benefits

• Fully 75.6% of households that have had Quintana Roo timeshares for more than one year are
  satisfied with their memberships.
• 69.8% of Quintana Roo timeshare members say membership has increased the degree to which
  they look forward to vacations, 67.4% believe it has increased their learning experiences, and
  59.5% say it has increased the amount of time they spend on vacations.
• 13.0% of timeshare members express interest in buying more time in the same resort area as where
  they currently have timeshares – about 38,600 households. About one-quarter of all timeshare
  members (24.1%) indicate interest in buying more time in another resort area – about 71,500
  households.

Community Benefits And Economic Impacts

• Timeshare units represent 17.0% of the combined hotel and timeshare units in Quintana Roo.
• Because timeshare occupancy rates are higher than hotel occupancy rates, timeshares generate an estimated 21.1% of total occupied nights in Quintana Roo.
• Visitation to the resort area where their Quintana Roo timeshare is located increases 194% for a
  household once the timeshare is purchased. It increases 237% for U.S. households. This holds
  substantial benefits for the resort area by increasing total visitation and stabilizing repeat visitation.
  These figures do not account for additional visitation by guests of the timeshare members.
• On average, timeshare travel parties to Quintana Roo spend $1,535 in the local community during
  their vacation, or $181 per day. Direct expenditures by timeshare members and their guests while
  on Quintana Roo timeshare vacations total $510 million annually. Once indirect and induced
  impacts are included, total output stimulated by this spending is over $870 million, generating
  some 58,100 full-time equivalent jobs.
• Quintana Roo timeshare members spend an average of $390 each year, per week of timeshare, to
  operate and maintain their resorts. Therefore, total spending of this type is $174 million annually,
  directly employing some 12,500 full-time equivalent employees in resort maintenance and
  operations. When indirect and induced impacts are included, the total equals about 22,200 jobs.
• Timeshare construction spending in Quintana Roo totals about $106 million annually. As this
  spending reverberates through the economy, it stimulates a total of $237 million in total economic
  output, directly generating 5,600 full-time equivalent jobs, or 13,400 jobs if indirect and induced
  impacts are included.
• Timeshare sales and marketing expenditures by developers total some $215 million. It stimulates
  $391 million in total economic output if indirect and induced impacts are included, directly
  employing 11,900 either within companies or among suppliers, or 23,700 jobs when indirect and
  induced impacts are included.
• In total, the Quintana Roo timeshare industry is responsible for an estimated $1.82 billion in total
  economic output, $1.11 billion in income, and 117,500 full-time equivalent jobs, when the direct,
  indirect, and induced impacts of timeshare construction, sales and marketing, operations and
  maintenance, and visitor spending are combined.

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