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Información General
Vigésima Tercera Convención Anual
Paradigmas y Oportunidades de la Propiedad Vacacional
La Asociación Mexicana de Desarrolladores Turísticos (AMDETUR) celebra su Vigésima Tercera Convención con el tema “Paradigmas y Oportunidades de la Propiedad Vacacional”.
Aun cuando el panorama económico a nivel internacional es bastante difícil, México continúa siendo uno de los principales destinos turísticos, gracias a sus atractivos, su excelente calidad y servicio y al desarrollo de su infraestructura turística.
En este sentido, la industria de la propiedad vacacional, uno de los pilares primordiales de la actividad turística en México, contribuye de manera muy significativa a la generación de empleos y al crecimiento regional y económico de nuestro país y es de hecho, una de las principales alternativas que puede ayudar a disminuir algunos de los desajustes que están ocurriendo en el sector financiero, así como en diversas ramas de la economía nacional.
Ciertamente no vivimos tiempos normales y tenemos que estar más alertas que nunca para trabajar y replantear nuevas estrategias e iniciativas del sector, de manera que podamos potenciar las inversiones y la afluencia turística.
Entre estas acciones, está la promoción de nuestros destinos que se realizó a través de la Campaña “Vive México” para atraer al turismo nacional como primera alternativa y posteriormente al turismo extranjero.
Bajo las condiciones generadas por el nuevo entorno, debemos también ser más creativos, competitivos e innovadores con nuestros productos y servicios, y reducir costos para que nuestras empresas sean más rentables.
De igual forma, debemos promover y asegurar la confianza de nuestros consumidores, rebasando sus expectativas de vacacionar. Un cliente satisfecho, sin duda, regresará a nuestro país, porque le estamos cumpliendo su anhelo de vacacionar y de vivir nuevas y gratas experiencias.
Estamos seguros que la Convención Anual de AMDETUR te brindará una clara visión de lo que acontece no sólo en México, sino a nivel global y de cómo debes enfrentar y aprovechar estas nuevas oportunidades de crecimiento.
Asiste a este gran evento turístico y escucha a expertos que hablarán sobre temas de interés como:
- ¿Cuáles son las tendencias turísticas para el 2010?
- ¿Qué está sucediendo en la industria de la propiedad vacacional en México vs Estados Unidos y Canadá?
- ¿Cuáles son los apoyos que el Gobierno Federal está otorgando a la actividad turística de nuestro país?
- ¿Cómo enfrentar las nuevas condiciones del mercado?
- ¿Se puede crecer aun en tiempos de austeridad?
- ¿Cómo ser más creativos para incrementar las ventas?
Te invitamos a ser parte activa de las acciones que definirán el futuro de nuestra industria. Inscríbete y aprovecha los importantes descuentos que te brinda AMDETUR.
Twenty Third Annual Convention
Vacation Ownership, Paradigms and Opportunities
The Mexican Resort Development Association (AMDETUR) will be holding its Twenty-Third Convention with the topic “Vacation Ownership, Paradigms and Opportunities”.
Even though the international economic scenario looks very difficult in the future, Mexico still stands out as one of the main tourism destinations, thanks to its attractions, excellent quality and service, as well as the development of its touristic infrastructure.
To this aspect, the vacation ownership industry remains as one of the most important cornerstones of the tourism activity in Mexico, contributing in a very significant way to the creation of employment, as well as to the regional and economic growth of our country. In fact, it has become one of the main alternatives capable of diminishing the pitfalls taking place not only in the financial sector but also in the different areas of our economy.
Clearly, we are living uncertain economic times, so that's why we have to be aware more than ever of working out, redefining strategies and seizing the initiative in our industry to boost investment and tourism flow.
Amongst these activities, promotion is one of the most important ones. Therefore, a very successful campaign, “Vive México,” was launched to promote our tourism destinations. Its priority was to focus on the national market in a first stage, and then direct efforts towards the international tourism.
Under such circumstances our products and services should become more competitive and innovative and thus, we should reduce costs to make our companies more profitable.
Likewise, we should promote and ensure that our consumers have confidence in us, far beyond their own vacation expectations. Undoubtedly, a satisfied customer will come back to our country since we are making true his vacation dreams as well as making him enjoy new and fulfilling experiences.
We are certain that AMDETUR's Annual Convention will not only give you a clear outlook of what is taking place in Mexico, but also around the world, and how you should face and take advantage of these new growth opportunities.
Attend this great tourism event and listen to experts who will talk about topics of interest like:
- Which are the tourism trends for 2010?
- What is taking place in the vacation ownership industry in Mexico vs The United States and Canada?
- Which are the actions the Mexican Federal Government is taking to support the tourism activity in our country?
- How to face the new market conditions?
- Is it possible to grow in austerity times?
- How to be more creative in order to increase sales?
We strongly invite you to participate actively in the actions which will define the future of our industry. Sign in and take advantage of the attractive discounts offered by AMDETUR.
Innovación de la Convención:
Mesas de Trabajo
Siguiendo el objetivo de superar las metas de nuestra Convención cada año, en esta ocasión hemos estructurado 6 mesas de trabajo que se llevarán a cabo en forma paralela al programa de conferencias y que estarán integradas por un moderador, un responsable de presentar las conclusiones y 4 participantes socios de AMDETUR, quienes se registraron previamente a este evento. Las mesas de trabajo tendrán lugar el jueves 29 de octubre, de las 12:00 a las 13:30 horas, con la presencia y colaboración exclusiva de sus 6 integrantes. Se definieron tres temas a tratar, con la participación de 2 mesas para cada uno:
- Modelos de Ventas y Mercadotecnia.
- Recursos Humanos, generación de personal calificado para la Industria de la Propiedad Vacacional.
- Desarrollo del Producto.
El propósito es realizar un intercambio de ideas entre los 6 participantes de cada mesa para que dentro del Marco de la Convención, el viernes 30 de octubre, a las 12:45 horas, se presenten las conclusiones de cada tema a los asistentes de la Convención.
Esperamos que esto sea un fructífero esfuerzo para ser cada vez más creativos y seguir innovando nuestro evento. Tus sugerencias son bienvenidas.
THIS YEAR’S CONVENTION INNOVATION: ROUND TABLES
Always looking for a way to raise our Conference goals, this year we are introducing a new workshop which we are certain will enhance even more our event. We have set 6 Round Tables which will take place in parallel to the conferences’ program. Each one of these round tables will be integrated by a moderator, a person in charge to gather and bring out the conclusions, and 4 participant members of AMDETUR who have previously been registered in this new happening.
The round tables will be held on Thursday, October 29th, from 12:00 to 13:30 hrs. with the attendance and exclusive collaboration of its 6 integrants. Three topics have been defined to be reviewed, with 2 tables participating in each:
- Sales and Marketing Models.
- Human Resources, qualified personnel generation for the Vacation Ownership Industry.
- Product Development.
The final purpose of this project is to inspire an exchange of ideas among the 6 integrants of each table, and bring forward within the Conference, on Friday, October 30th, at 12.45 hrs., each topic conclusions to the Conference attendees.
We expect this to be a productive endeavor and will continue to be more creative each day in order to keep on improving our annual event. Remember, your suggestions are welcome.
CONFERENCIANTES INVITADOS
Guest Speakers
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Denise Dresser is a professor of political science at the Instituto Tecnológico Autónomo de México (ITAM). Dr. Dresser is the author of numerous publications on Mexican politics and U.S.-Mexico relations including Neopopulist Solutions to Neoliberal Problems: Mexico's National Solidarity Program. She has also published articles in the Journal of Democracy, Current History, Harvard International Journal of Press/Politics and Foreign Policy. She writes a political column for the Mexican newspaper Reforma and the news weekly Proceso and was the host of the political talk shows "Entre Versiones" and “El País de Uno” on Mexican television. She is a Contributing Editor at the Los Angeles Times, and has contributed numerous opinion pieces to The New York Times and La Opinion de los Angeles, and is a frequent commentator on Mexican politics in the U.S. and Canadian media. She has also worked as a consultant to the United Nations Development Program and is currently on the board of the Human Rights Commission for Mexico City. Dr. Dresser earned her Ph.D. in Politics at Princeton University, where she was a Fulbright Scholar, after completing her undergraduate work at El Colegio de México. She has received research grants from the Ford Foundation, the Rockefeller Foundation, the Institute for the Study of World Politics, the Center for International Studies at Princeton University, and the Organization of American States. She has taught at Georgetown University and the University of California, Berkeley. Dr. Dresser has been a Senior Fellow at the School of Public Policy at UCLA, a Visiting Fellow at the Center for U.S.-Mexican Studies at the University of California, San Diego, a Post-Doctoral Fellow at the Center for International Studies at the University of Southern California, and a Senior Visiting Fellow at the Inter-American Dialogue in Washington D.C. She edited a bestselling collection of essays by prominent Mexican women entitled Gritos y Susurros: experiencias intempestivas de 38 mujeres (Grijalbo 2004), and also produced a television documentary based on the book. Her most recent publication, in collaboration with novelist Jorge Volpi, is a book of political satire México: Lo que todo ciudadano quisiera (no) saber de su patria (Santillana 2006). She has been named one of the 300 most influential people in Mexico by the magazine Líderes Mexicanos. |
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Leo Zuckermann holds a BA degree in Public Administration from Colegio de México, a Master’s degree in Public Policy from Oxford University in England and a Doctorate degree in Political Sciences from Columbia University in New York. He has worked for the Office of the President of Mexico and has participated as a business consultant at McKinsey and Company. He was the Provost for the Centro de Investigación y Docencia Económicas, CIDE (Research Center and Economics’ Teaching), where at present he is an affiliated professor at the Political Studies Faculty. His column known as “Juegos de Poder” is published from Monday to Friday in Excélsior, as well as in other different newspapers nationwide. He also writes articles for the Nexos magazine on a regular basis. He hosts the radio program “Imagen Electoral” broadcast by Grupo Imagen. He is a commentator of the news program “José Cárdenas Informa” of Grupo Fórmula and he participates on every Wednesday’s round-table debates in the morning radio news program “Hoy por Hoy” of W Radio. He was one of the featuring hosts of the TV program Entre Tres of Televisión Azteca. At present, he is one of Televisa’s news programs analysts, and he participates in the section “En la opinion de…” of the News Program with Joaquín López-Dóriga. He received the National Award of Journalism in the city version category of in-depth editorial analysis. In 2007 he won the José Pages Llergo National Journalism Award in the same category. |
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Gastón studied Industrial Engineering at the Universidad Anahuac and has an MBA from Harvard Business School in Boston, Mass., USA. At present, Mr. Azcarraga is CEO and Chairman of the Board of Grupo Posadas, a fully integrated Hotel Company with development, construction, management and financing services. It has 111 hotels with 20,000 rooms in operation in Mexico, USA, Argentina, Chile and Brazil. Posadas is the largest hotel management company in Latin America. He is also Chairman of the Board of Mexicana, the largest airline in Mexico, serving more than 60 destinations in the Americas and two in Europe, with 90 airplanes conforming one of the world´s most modern fleets. Mexicana also controls 30% of the Mexican domestic market and in 2005 successfully launched Click, Mexico´s first Low Cost Carrier. Mr. Azcarraga is also Member of the Board of BBVA Bancomer; Corporación Mexicana de Restaurantes and Holcim Apasco. Member of the Mexican Business Roundtable and the David Rockefeller Center for Latin American Studies, and Part - time Professor at IPADE. |
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As Orange Lake’s Chairman of the Board, Spence Wilson continues to carry out the vision of his father, Kemmons: to forever change the way that families vacation together. Under his leadership, Orange Lake Resorts has grown from the largest single-site timeshare resort in the world—on over 1,450 acres next to Walt Disney World®— to resort locations in Lake Geneva, WI, Panama City, FL, Brownsville, VT, Myrtle Beach, SC, and Gatlinburg, TN. In 2008, Spence helped forge the way for the development of a strategic alliance between Orange Lake and Holiday Inn’s parent company, IHG (InterContinental Hotels Group). It was a natural fit for the two companies, with the shared history of Kemmons Wilson having founded Holiday Inns in 1952 and Orange Lake in 1982—and who, today, also share a similar customer profile and growth strategy. The result was the creation of a new timeshare brand, Holiday Inn Club Vacations™, offering more vacation flexibility and choices for club members. Spence’s lifework spans more than 40 years in industries from construction to real estate. After spending his earlier years as a construction superintendant to his father, who was then Chairman of the Board for Holiday Inns, he joined the staff of Kemmons Wilson, Inc., a real estate and investment firm, and was named President in 1973. Today, Spence is an active owner in Hampton and Holiday Inns in the Southeast and is a partner in Wilson Hotel Management. In 1995, Spence was named to the Society of Entrepreneurs. He is active in Bridges Inc., and he serves on the board of directors of The Wilson Foundation, a family philanthropic organization that provides funding to education, arts, religion, youth service and community development. Spence also serves as trustee and finance committee chairman at Rhodes College. On countless occasions, Spence provides both financial and practical support to lobbying and political efforts of the American Resort Development Association’s Resort Owners’ Coalition (ARDA-ROC) at the national and state levels. In 2007, Spence received the highest honor given by this organization, the ARDA Circle of Excellence (ACE) Lifetime Achievement Award. |
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José Luis Zoreda has been Executive VP for Exceltur, Alianza para la Excelencia Turística, since its foundation in 2002. Exceltur is a nonprofit association that comprises the 27 largest & leading Spanish tourism companies, working under two main objectives: To provide a better sector's socio-economic acknowledgement within the public opinion and Spanish society, and to raise the levels of tourism competitiveness in collaboration with Spain's tourism sector. He graduated in Economic Sciences at the Barcelona University, Spain (1972) and has an MBA at the IESE Business School, Barcelona, Spain (1975) and a Program for Management Development (PMD) at the Harvard Business School, in Boston, USA (1992). His professional career started at the Bankers Trust in New York, in the early 70's, and he continued to prosper for over 10 years within the financial sector where he assumed several senior positions in Corporate Bank and Investment areas for different Spanish entities interrelated with Grupo Banesto. It was in 1984 when he got involved with the tourism sector, where he has gathered great experience through his knowledge on over 110 countries and tourist destinations. In this sector, he has fulfilled relevant positions such as: · President's Advisor and Joint Consultant in Sol-Meliá Hotel Group · CEO UNWTO (United Nations World Tourism Organization) Business Council He is also a member of the World Advisor Council for the UNWTO (United Nations World Tourism Organization) Secretary General; a member of the Executive Council of the WTTC (World Travel & Tourism Council); and a frequent speaker at conferences over competitiveness, marketing, investment and tourism policy topics, which has led him to participate in multiple economic and tourism forums, as well as in business schools in Spain and over 40 countries in Europe, Asia, Africa and Latin America. |
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Holds a Pedagogy Bachelor’s Degree and a Family Studies Master’s Degree from the Universidad Panamericana, as well as a Certificate in Humanities from the Centro de Integracion Iberoamericano and a Certificate in Comprehensive Human Development from the Universidad Anahuac. She has collaborated as associate consultant for Revitalizacion Organizacional since 1999, besides having participated in Organizational Development for the National Educational System. She has also provided training processes to more than 100 renown enterprises in the sector, in 7 different countries: Costa Rica, Honduras, Panamá, Nicaragua, Guatemala, El Salvador and the United States, as well as some of the leading business field institutions. Her experience includes addressing profound impact conferences in topics like: Innovation and Creativity; Change Management, Environment Transformation (systematic approach for established results achievement), Goal Setting and Achievement, Conflict Handling, Personal Certainty, Exceptional Service, From Power to Collaboration and Free Will Agreements, among others, as well as high performance team integration sessions. She is currently working in organizational culture consolidation strategies and crisis management, after having worked for renown companies such as Banamex, HSBC, Bancomer, Inbursa, BMW, Coca Cola, Ministry of Tourism, Grupo Mayan, Posadas, Group RCI, Nextel, Televisa and Telmex. |
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RECONOCIMIENTOS PARA EL PERSONAL
DE VENTAS
Nuevamente dentro del marco de la Convención Anual, el Lic. Rodolfo Elizondo Torres, Secretario de Turismo, entregará reconocimientos a los Promotores, Vendedores y Cerradores de los principales destinos turísticos de México, que se han distinguido por su dedicación y trabajo dentro del sector de Tiempo Compartido. Consideramos que con estas acciones, Amdetur ayuda a promover la profesionalización, así como el desarrollo integral de los recursos humanos y la productividad de la Industria del Tiempo Compartido.
Awards for the Sales Personnel
Within the framework of the AMDETUR Annual Convention, Mr. Rodolfo Elizondo Torres, the Ministry of Tourism, will present awards to Promoters, Liners and Closers from Mexico’s major tourist destinations, who have distinguished themselves by their dedication and work within the Timeshare Sector. We consider that through such actions Amdetur helps to promote the professionalization, as well as the integral development of human resources and productivity within the Timeshare Industry.
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Calendario del Evento
Convention’s Calendar
Consulta el programa de la convención aquí o descárgalo en formato pdf. You can read the convention program here, or you can download it in pdf format. |
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REGISTRO
Favor de extender cheque a nombre de Asociación Mexicana de Desarrolladores Turísticos, A. C., y enviarlo a Amdetur o depositarlo en Bancomer, N° de Cuenta 0442647052, CLABE Bancomer 012180004426470526. y remitir su depósito por fax o correo electrónico para extenderle la factura correspondiente. No se reciben tarjetas de crédito, ni débito.
No se aceptan cancelaciones. Los registros pueden ser transferidos sin cargo alguno a otros ejecutivos de la misma compañía, notificando por escrito a Amdetur. La cuota de registro incluye material y acceso a todas las actividades que se realicen dentro del marco de este evento.
REGISTRATION
Please make check payable to Asociación Mexicana de Desarrolladores Turísticos, A.C., and send it to Amdetur or deposit it at Bancomer, account # 0442647052, CLABE Bancomer 012180004426470526 then send us the deposit slip by fax or e-mail, so that you may receive your invoice. Credit cards are not accepted.
Cancellations are not allowed. Registrations may be transferred without charge to other executives within the same company by written notice to Amdetur. Fee covers material and all activities that take place during the event.
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